Alexander McQueen and “Process”
Alexander McQueen has announced the launch of “Process,” a new collaborative project in which the house has invited twelve international artists to create work in response to its Pre-Fall 2022 collection.
Seeking to illustrate that creativity arises from multiple perspectives, creative director Sarah Burton encouraged each artist to choose a look from the collection and responded to it through their preferred medium, engaging in a creative dialogue with the house. All have been given complete creative freedom resulting in a rich conversation between their work and the selected looks.
Words by
Jo García Garrido
Jo García Garrido