m.a.g.

FASHION. SUNNEI FW23

Sunnei have thrown themselves backwards and we are with open arms, ready to not let them fall. Every time Loris Messina and Simone Rizzo open the doors of their home for us, we don’t know what to expect. This time the message was very clear:

  1. Lascia le tue aspettative al di fuori di questo edificio. Abbandona qualsiasi preconcetto, scuotiti via le suppo- sizioni di dosso.


  2. Adesso, dimenticati dell’idea di una perfezione perfettamente perfetta e dai il benvenuto alla realtà.


  3. Ok, hai finalmente raggiunto uno stato mentale SUNNEI. 1

Some compare the brand’s latest show (FW23) to a rock concert in which the artist jumps over the audience in a rebellious act of euphoria. However, in this case it goes beyond the simple irreverent act of jumping, without a doubt it is an exercise in blind trust by a brand that feels confident and recognizes itself in the public of followers who support them. A leap into the void without fear of having nowhere to fall.

The welcome message is a statement that forces us to forget everything we think we know before entering the Sunnei world. A micro world in which not only clothing plays a fundamental role, but also all the other elements that go into a collection, and to which we often don’t pay attention to. The complex machinery behind everything: time, people, their communion. We love that they expose themselves without fear and allow us to see what is behind the curtain, we like that they force us to pay attention to it.

The standing public, the brand’s team as models and not only the pleasure of seeing carefully designed clothes and looks; In a world where brands normally only allow us to observe, Sunnei gives us the chance to touch, to feel and even to taste. Like good Italians, they push us to activate all our senses, and with all these stimuli they evoke pleasure.

If someone wants an opinion about the clothes, they can formulate it with their own eyes. I don’t think there’s much more to say. Actually there is no need. Sunnei speaks for themselves.
We are here to welcome them with strong arms, to watch and to celebrate them. Grazie mille! See you in the next show.

 1. Leave your expectations outside this building. Drop preconceptions, shake off assumptions.

2. Now, forget perfectly perfect perfection and welcome reality.



3. Okay, you finally entered a SUNNEI state of mind.

 

Words: Luis Rodriguez